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Lorena Piai
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Do the real reasons for a choice coincide with the ones we tell ourselves after making it?
Customer Journey Map: the importance of understanding people's journey
The webinar: not only a useful tool, but an opportunity to reconnect
Events and nightlife in the scenario of social distancing: restart by listening
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Lorena Piai
Lorena Piai
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Marketing with Experiences
Realizing a multilingual and multi-country SEO with people
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