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Lorena Piai
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Actual environments
Open places
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Research into Experiences
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Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TSW partner of Laborability: listening to people, inside and outside of companies
The world is our laboratory
Co-design and participatory design: creating better experiences with people
UniCredit: the best online adv campaign designed with customers and their experiences.
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Lorena Piai
Lorena Piai
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