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antropological marketing
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Riccardo Coni
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories of Experiences
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Actual environments
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Research into Experiences
Usability and ergonomics
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Brand consideration
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Design for Experiences
Information architecture
User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
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What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Is wearing the anti Covid-19 mask really stressful?
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Riccardo Coni
Riccardo Coni
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Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Marketing with Experiences
Content marketing: why is it more valuable if it is done with people?
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Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
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Marketing with Experiences
One goal: to involve people
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Marketing and communication: the differences, for companies and for people
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The importance of content analysis and the tools you should use