Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.