Anthropological marketing is born, from the fusion of only apparently distant disciplines, to re-evaluate the people, their values and their experiences.
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?