#antropological marketing

Anthropological marketing is born, from the fusion of only apparently distant disciplines, to re-evaluate the people, their values ​​and their experiences.

Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
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Open places to find and give hospitality to People’s Experiences
Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
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What is SEO? Keywords or people?
SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.
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Sky and TSW: innovating the customer experience
Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.
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The evolution of the Marketing Mix: the meaning of the fifth P, People
This article wants to highlight the value of the fifth P of the marketing mix, that of People.
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SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
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Is SEO increasingly human with the 2018 mobile algorithm?
With the new Google mobile algorithm of 2018 the SEO becomes more and more human and the contents are thought more and more thinking of people.
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Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
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Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
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The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
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The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
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The pervasiveness of marketing experience
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
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2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
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Anthropological Marketing: a research on the Human – Customer Experience
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.
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Anthropological Marketing: the people at the center to enhance the Human-Customer Experience
From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.
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Art is Emotion: emotions guide the experience to the museum
What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?
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TAG: CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI