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Alessandro D'Annibale
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories of Experiences
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Research into Experiences
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Design for Experiences
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User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Usability test: when and why to use think aloud, eye-tracker and…
Design the box: a co-design workshop
Linkedin Ads for B2B: people always at the center
Usability testing with and without a facilitator: what's the difference?
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Alessandro D'Annibale
Alessandro D'Annibale
in
Design for Experiences
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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Design for Experiences
How to organize information and create value with people: Luca Rosati talks about it in TSW
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Research into Experiences
We enhance experiences by listening: the TSW approach
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Experiences in our projects
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)
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Marketing with Experiences
2018 tips: what it means to start from the experience of people
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Usability testing with and without a facilitator: what’s the difference?
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How to create an effective landing page? 10 rules for design
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Data analysis to improve the customer experience
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Marketing with Experiences
Display campaigns: how to make them effective by listening to people
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Marketing with Experiences
The importance of brand perception for brand reputation