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Alessandro D'Annibale
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Alessandro D'Annibale
Alessandro D'Annibale
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Design for Experiences
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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Design for Experiences
How to organize information and create value with people: Luca Rosati talks about it in TSW
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Research into Experiences
We enhance experiences by listening: the TSW approach
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Experiences in our projects
TSW and Nexi – improving user experience across all touchpoints (web, apps, and POS)
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Marketing with Experiences
2018 tips: what it means to start from the experience of people
Related articles:
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Marketing with Experiences
Listening to include: the right words for more inclusive communication
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry
in
Research into Experiences
The power of smell in creating immersive experiences
in
Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
in
Marketing with Experiences
The evocative power of words: creating valuable content to generate connections
in
Marketing with Experiences
Newsletter to put people at the centre: 5 practical tips
in
Design for Experiences
Codified Creativity: how AI is revolutionizing the creative process
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Design for Experiences
The marketing of nostalgia: creating connections with experiences