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qualitative research
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Laura Bottaro
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Online Surveys
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
17th Architecta Summit 2023: the central role of people
SEO today and tomorrow: Italian companies and listening to people
Imitation not to influence, but for better experiences
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
Lead Ads: establishing listening and strengthening the bond between people and brands
Microcopy: details that revolutionize people's experience
Google Core Update: anticipate changes to dominate the SERPs
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Laura Bottaro
Laura Bottaro
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Design for Experiences
How to Put Art in a Book: art at the service of people
in
Design for Experiences
The importance of brand association and listening in design
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Design for Experiences
Visual perception in co-design: an approach based on listening
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Design for Experiences
The power of logo design: creating a memorable visual identity
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Design for Experiences
Social media and brand reputation: how they impact the digital experience
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Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
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