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retail analysis
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Laura Bottaro
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories
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Research into Experiences
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Design for Experiences
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Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Laura Bottaro
Laura Bottaro
in
Design for Experiences
Codified Creativity: how AI is revolutionizing the creative process
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Design for Experiences
How to Put Art in a Book: art at the service of people
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Design for Experiences
The importance of brand association and listening in design
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Design for Experiences
Visual perception in co-design: an approach based on listening
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Design for Experiences
The power of logo design: creating a memorable visual identity
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Design for Experiences
Social media and brand reputation: how they impact the digital experience
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Design for Experiences
The art of theater at the service of communication in the workplace, for a truer teamwork
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