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Journal of Experiences

#usability test

Usability tests allow us to investigate the experience of use of people: if products and services meet their needs and expectations.
in Experiences in our projects
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
in Research into Experiences
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
1' reading time
in Research into Experiences
Usability test: when and why to use think aloud, eye-tracker and GSR
Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.
2' reading time
in Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
2' reading time
in Design for Experiences
How to create an effective landing page? 10 rules for design
Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.
3' reading time
in Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
in Marketing with Experiences
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
in Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
in Marketing with Experiences
What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
2' reading time
in Research into Experiences
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
in Experiences in our projects
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
in Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
3' reading time
in Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.
1' reading time
in Experiences in our projects
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
in Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.
2' reading time
in Experiences in our projects
Sky and TSW: innovating the customer experience
Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.
2' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis
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