#usability test

Usability tests allow us to investigate the experience of use of people: if products and services meet their needs and expectations.

Sky and TSW: innovating the customer experience
Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.
2' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
1' reading time
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.
1' reading time
The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
4' reading time
Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
4' reading time
Usability and neuromarketing. The complete experience of people.
Usability and neuromarketing integration can take to a complete understanding of the experience of people.
2' reading time
Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time
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