#usability test

Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.

The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.

Sky and TSW: a partnership that began in 2017 with the goal of innovating customer experience in order to satisfy the needs and desires of people.

Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.

The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.

TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.

How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!

We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.