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experience design
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The Sixth W approach
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Luca Rodighiero
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Luca Rodighiero
Luca Rodighiero
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
in
Laboratories of Experiences
It is never too late for a user test
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Marketing with Experiences
Retail transformation and Customer Experience optimization
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Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
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Marketing with Experiences
Brands and associated emotions: usability in the Zero Moment of Truth
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Design for Experiences
Software development and User Experience: a listening approach
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions