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experience design
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The Sixth W approach
user testing
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Luca Rodighiero
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Italmatch Chemicals: migration to the new site and visibility on Google
Cetif: the new website designed together with people
The delicate balance between expert analysis and usability test
ImpREsa Immobiliare: agents and people to improve the online experience
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Luca Rodighiero
Luca Rodighiero
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
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Laboratories of Experiences
It is never too late for a user test
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Marketing with Experiences
Retail transformation and Customer Experience optimization
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Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
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Marketing with Experiences
Brands and associated emotions: usability in the Zero Moment of Truth
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Experiences in our projects
Italmatch Chemicals: migration to the new site and visibility on Google
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Experiences in our projects
Cetif: the new website designed together with people
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Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
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Research into Experiences
Screen size as a variable for designing better experiences with people
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Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
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Laboratories of Experiences
Fewer personas, more people
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Design for Experiences
Software development and User Experience: a listening approach