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Luca Rodighiero
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Research into Experiences
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Marketing with Experiences
Visibility and search paths
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
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Qualitative and quantitative research
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WE COMPREHEND AND DESIGN
IA design
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WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
Love and human experience for human progress will give us a better world
The art of theater at the service of communication in the workplace, for a truer teamwork
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Luca Rodighiero
Luca Rodighiero
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
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Laboratories of Experiences
It is never too late for a user test
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Marketing with Experiences
Retail transformation and Customer Experience optimization
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Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
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Marketing with Experiences
Brands and associated emotions: usability in the Zero Moment of Truth
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TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Online shopping in the Amazon times…
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
Sky and TSW: innovating the customer experience