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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Luca Rodighiero
The Sixth W
TSW manifesto
With is The Sixth W
With people
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Within and “without” experiences
Listening places
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Research into Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Luca Rodighiero
Luca Rodighiero
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Experiences in our projects
TSW and Widiba: an online bank that grew from listening
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Marketing with Experiences
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
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Laboratories of Experiences
It is never too late for a user test
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Marketing with Experiences
Retail transformation and Customer Experience optimization
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Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
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Marketing with Experiences
Brands and associated emotions: usability in the Zero Moment of Truth
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Marketing with Experiences
The importance of brand perception for brand reputation
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Marketing with Experiences
Digital marketing: what awaits us in the next 5 years
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Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
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Design for Experiences
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
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Design for Experiences
Digital accessibility: what it means to design for everyone
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Marketing with Experiences
Today we know something more about the human being.
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Experiences in our projects
Baci Perugina with TSW: how experience affects product evaluation
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience