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antropological marketing
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Christian Carniato
The Sixth W
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Sound branding: the experience that passes through sound
The role of ChatGPT in designing valuable experiences
Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
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Christian Carniato
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
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Laboratories of Experiences
Companies and customers: two different planets?
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Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
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Laboratories of Experiences
Open places to find and give hospitality to People’s Experiences
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Design for Experiences
The Sixth W Manifesto
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Design for Experiences
The germination site for our values of involvement and sharing
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Laboratories of Experiences
The new TSW Experience Lab in Milan
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Research into Experiences
Sound branding: the experience that passes through sound
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The role of ChatGPT in designing valuable experiences
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Experiences in our projects
Why listening to people makes the difference in business
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Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Design for Experiences
Service design with people to improve the multi-channel experience
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People and social media: our research to design more effective experiences and content
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Experiences in our projects
Haier: continues the research activity to improve the product experience