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experience design
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antropological marketing
The Sixth W approach
user testing
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Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ImpREsa Immobiliare: agents and people to improve the online experience
Continuous research: the TSW approach to designing better experiences
Forel: improving the man-machine interface together with manufacturers and end users
Listening and care of relationships through digital channels
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Bernardo Lecci
Bernardo Lecci
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Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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