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antropological marketing
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user testing
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digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
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Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Sound branding: the experience that passes through sound
The role of ChatGPT in designing valuable experiences
Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
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Bernardo Lecci
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Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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Research into Experiences
Sound branding: the experience that passes through sound
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Research into Experiences
The role of ChatGPT in designing valuable experiences
in
Experiences in our projects
Why listening to people makes the difference in business
in
Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Design for Experiences
Service design with people to improve the multi-channel experience
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Research into Experiences
People and social media: our research to design more effective experiences and content
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Experiences in our projects
Haier: continues the research activity to improve the product experience