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retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
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eye tracking
usability test
experience design
product and service design
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Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Bernardo Lecci
Bernardo Lecci
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Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)
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Marketing with Experiences
Data analysis and privacy: the balance in analytics cookies
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Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
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Marketing with Experiences
Listening to people also involves data: GA4 Data Import
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Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
in
Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
in
Marketing with Experiences
Listening to include: the right words for more inclusive communication
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry