Search by keyword in the articles
TAG:
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
Ita
Eng
Home
Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
Home
Bernardo Lecci
Bernardo Lecci
in
Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
in
Research into Experiences
What is user experience?
in
Research into Experiences
What is neuromarketing?
in
Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
in
Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
in
Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
in
Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
Related articles:
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
in
Design for Experiences
User experience improved by empathic-adaptive UX design
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
in
Marketing with Experiences
Privacy and personal data: when consent creates value
in
Laboratories of Experiences
Labs as places of experience: designing with people
in
Laboratories of Experiences
We measure people’s emotional involvement
in
Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
in
Experiences in our projects
In-store experience evolution: our research for KIKO Milano