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Bernardo Lecci
The Sixth W
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Homo Libertus
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
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Bernardo Lecci
Bernardo Lecci
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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Design for Experiences
Homo Libertus
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Design for Experiences
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.