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experience design
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The Sixth W approach
user testing
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Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Content marketing: why is it more valuable if it is done with people?
From earned media to social media exit
Open places to find and give hospitality to People’s Experiences
Online shopping in the Amazon times...
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Bernardo Lecci
Bernardo Lecci
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
Realted articles:
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Marketing with Experiences
Content marketing: why is it more valuable if it is done with people?
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Laboratories of Experiences
Open places to find and give hospitality to People’s Experiences
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Marketing with Experiences
Realizing a multilingual and multi-country SEO with people
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Marketing with Experiences
What is SEO? Keywords or people?
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Design for Experiences
Year 2019, Chapter I: The journey
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers