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user testing
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Bernardo Lecci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
What is Digital Marketing? Let's clarify more this concept
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Bernardo Lecci
Bernardo Lecci
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Design for Experiences
Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP