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Bernardo Lecci
The Sixth W
TSW manifesto
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With people
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Within and “without” experiences
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WE LISTEN AND ENHANCE
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How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
Love and human experience for human progress will give us a better world
The art of theater at the service of communication in the workplace, for a truer teamwork
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Bernardo Lecci
Bernardo Lecci
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Marketing with Experiences
Webinars and workshops, reconnection tools at the time of social distancing
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Research into Experiences
What is user experience?
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Research into Experiences
What is neuromarketing?
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Marketing with Experiences
Good, clean and fair: it’s not just about food. A new perspective towards the understanding of and with people.
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Marketing with Experiences
The evolution of the Marketing Mix: the meaning of the fifth P, People
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Marketing with Experiences
Let’s start from why: the value of people’s experiences according to TSW
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