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eye tracking
usability test
experience design
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qualitative research
antropological marketing
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Gabriele Malacasa
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories of Experiences
Laboratories
Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
ArtCraft: reflections on the open source creative suite built with AI
Words of experience. Care: designing with people in mind
Information architecture in the age of LLMs: the invisible discipline
IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
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Gabriele Malacasa
Gabriele Malacasa
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Marketing with Experiences
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real User Data
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Marketing with Experiences
Listening to people also involves data: GA4 Data Import
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Marketing with Experiences
Google SEO update: the Page Title Update changes
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Measuring brand experience in LLMs: the Amplif-AI approach