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Luca Artesini
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Online Surveys
From meaning to sign: an experiment in synthesis
Social listening: when listening guides decisions
Pet Food Observatory: how AI influences pet parents' choices
Measuring brand experience in LLMs: the Amplif-AI approach
How Google handles Clustering and Canonicalization
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
SEO copywriting in the AI era: a guide to GEO
Grimaldi Immobiliare partners with TSW to redesign its agencies' digital experience
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
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Luca Artesini
Luca Artesini
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Experiences in our projects
De’Longhi: the usability test in people’s homes
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
The delicate balance between expert analysis and usability test
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
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Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
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Research into Experiences
Qualitative research
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in
Design for Experiences
From meaning to sign:
an experiment in synthesis
in
Marketing with Experiences
Social listening: when listening guides decisions
in
Experiences in our projects
Pet Food Observatory: how AI influences pet parents’ choices
in
Experiences in our projects
Measuring brand experience in LLMs: the Amplif-AI approach
in
Marketing with Experiences
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
in
Marketing with Experiences
SEO copywriting in the AI era: a guide to GEO
in
Experiences in our projects
Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility