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Luca Artesini
The Sixth W
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Within and “without” experiences
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Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Luca Artesini
Luca Artesini
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Experiences in our projects
De’Longhi: the usability test in people’s homes
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
The delicate balance between expert analysis and usability test
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
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Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
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Research into Experiences
Qualitative research
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in
Marketing with Experiences
Listening to include: the right words for more inclusive communication
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry
in
Research into Experiences
The power of smell in creating immersive experiences
in
Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
in
Marketing with Experiences
The evocative power of words: creating valuable content to generate connections
in
Research into Experiences
Quantitative research: what is the value of an unexpected result?
in
Marketing with Experiences
Newsletter to put people at the centre: 5 practical tips
in
Design for Experiences
Codified Creativity: how AI is revolutionizing the creative process