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Luca Artesini
The Sixth W
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IED: Brand awareness strategy in the education sector
Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
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Luca Artesini
Luca Artesini
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Experiences in our projects
De’Longhi: the usability test in people’s homes
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
The delicate balance between expert analysis and usability test
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
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Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
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Research into Experiences
Qualitative research
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in
Experiences in our projects
IED: Brand awareness strategy in the education sector
in
Marketing with Experiences
Social media strategy and personal branding for impREsa
in
Experiences in our projects
Inside a TSW project: from listening to people to strategic decisions
in
Design for Experiences
Words of experience. Time: respecting it to enhance the brand experience
in
Design for Experiences
Service Design in healthcare: designing pathways, not just services
in
Experiences in our projects
Bottega Veneta: UX research on
e-commerce across international markets
in
Marketing with Experiences
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
in
Experiences in our projects
Doctors with Africa CUAMM and TSW: new digital experience design