Search by keyword in the articles
TAG:
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
Ita
Eng
Home
Luca Artesini
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
Home
Luca Artesini
Luca Artesini
in
Experiences in our projects
De’Longhi: the usability test in people’s homes
in
Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
in
Research into Experiences
The delicate balance between expert analysis and usability test
in
Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
in
Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
in
Design for Experiences
The case of LEGO® and the cognitive offloading favored by the assembly instructions
in
Research into Experiences
Brain and mind. What neuroscience reveals to us when used in a communication strategy
in
Research into Experiences
Qualitative research
Related articles:
in
Design for Experiences
How to create an effective landing page? 10 rules for design
in
Marketing with Experiences
Data analysis to improve the customer experience
in
Marketing with Experiences
Display campaigns: how to make them effective by listening to people
in
Marketing with Experiences
The importance of brand perception for brand reputation
in
Marketing with Experiences
The importance of listening on social media
in
Marketing with Experiences
Digital marketing: what awaits us in the next 5 years
in
Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
in
Design for Experiences
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product