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Sofia Bellamio
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Overview
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Research into Experiences
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Design for Experiences
Information architecture
User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Sofia Bellamio
Sofia Bellamio
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Research into Experiences
Events and nightlife in the scenario of social distancing: restart by listening
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