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Matteo Caruso
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Research into Experiences
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Design for Experiences
Information architecture
User experience and user interface
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Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
What is user experience?
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
How to organize information and create value with people: Luca Rosati talks about it in TSW
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Matteo Caruso
Matteo Caruso
4' reading time
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Marketing with Experiences
What is SEO? Keywords or people?
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