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experience design
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Matteo Caruso
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Matteo Caruso
Matteo Caruso
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Marketing with Experiences
SEO consulting and the hospitality approach
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Marketing with Experiences
What is SEO? Keywords or people?
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Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Measuring the perceived to design better experiences: our project with Unifarco
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Cognitive biases: the mental shortcuts that influence our choices
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What is it and how do you design a Marketing Funnel?