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Alessia Marzin
The Sixth W
TSW manifesto
With is The Sixth W
With people
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Within and “without” experiences
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Online Surveys
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
Conversational UX: designing trust between the user and an algorithm
GEO in the world of luxury: what the new Bain & Company report says
TSW Event - The complexity of generative responses: new interpretive challenges for brands
The experience test in Germany for Camping Ca'Savio's new digital ecosystem
The point of sale as a strategic listening space
How is the role of the UX designer changing in the age of artificial…
Research guides brand strategy: the evolution of Macron
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Alessia Marzin
Alessia Marzin
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Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
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Woolrich and brand health research: how to assess the health of a brand with the help of people
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How to choose the metrics for a correct evaluation of a social media strategy
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Marketing with Experiences
From earned media to social media exit
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Experiences in our projects
Cosmeceuticals Observatory: the value of research and focus groups
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Words of experience. Trust: a dimension of customer experience
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GEO in the world of luxury: what the new Bain & Company report says