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eye tracking
usability test
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qualitative research
antropological marketing
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Alessia Marzin
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
We measure people's emotional involvement
Open Places: our research on the brand experience in the Spirits world
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Alessia Marzin
Alessia Marzin
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Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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How to choose the metrics for a correct evaluation of a social media strategy
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From earned media to social media exit
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Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
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Open Places: our research on the brand experience in the Spirits world
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Brands that make their voices heard (and know how to listen)
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Chocolate: our research together with customers to rethink the experience of brand and product
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SEO positioning: evolution and aspects to reconsider