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antropological marketing
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user testing
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Riccardo Buson
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Actual environments
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Research into Experiences
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Design for Experiences
Information architecture
User experience and user interface
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Is wearing the anti Covid-19 mask really stressful?
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Riccardo Buson
Riccardo Buson
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Marketing with Experiences
The importance of content analysis and the tools you should use
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Marketing with Experiences
How to choose the metrics for a correct evaluation of a social media strategy
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Marketing with Experiences
Online advertising: what future for advertisers’ marketing actions of personalized online advertising?
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Marketing with Experiences
Voice Tweets: Twitter seeks revival with its new voice messages
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The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory