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Ita Eng
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    • WE COMPREHEND AND DESIGN
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What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
What is Digital Marketing? Let's clarify more this concept
Scientific publications Contacts Work with us Newsletter
    Home Giorgia Zambianchi
Giorgia Zambianchi
in Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
in Marketing with Experiences
From earned media to social media exit
in Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
Discover our activities
We observe and conceive
  • Data analysis and strategy Data scenarios and strategies
  • Psycho-physiological measurements Involvement and brand perception
  • Qualitative and quantitative research Motivations and habits
  • Retail analysis Physical and digital ecosystems
We comprehend and design
  • IA design Architectures and information flows
  • Service product design Functions of products or services
  • UX & UI Experience and user interface
  • Visual and content design Graphic identity and content
We listen and enhance
  • Interviews and ethnographic research Opinions and attitudes
  • Usability test and expert analysis Satisfaction and expectations
  • CRO and A/B test Results and preferences
  • Digital marketing Performance and online behavior
The Sixth W Contacts Work with us Newsletter
  • The Sixth W The Sixth W
    • TSW manifesto
    • With is The Sixth W
    • With people
    • Mixed methods approach
    • Within and “without” experiences
    • Listening places
    • Our history
    • Overview
  • Journal Journal
    • Laboratories of Experiences
    • Research into Experiences
    • Design for Experiences
    • Marketing with Experiences
    • Experiences in our projects
    • Overview
  • Laboratories of Experiences Laboratories of Experiences
    • Laboratories
    • Actual environments
    • Open places
    • Tecnologies
    • Scientific publications
    • Overview
  • Research into Experiences Research into Experiences
    • Usability and ergonomics
    • Emotional impact
    • Brand consideration
    • Overview
  • Design for Experiences Design for Experiences
    • Information architecture
    • User experience and user interface
    • Graphic and content design
    • Overview
  • Marketing with Experiences Marketing with Experiences
    • Visibility and search paths
    • Measurements and relevance
    • Content and relationships
    • Overview
  • With people’s Experiences With people’s Experiences
    • Data analysis and strategy
    • Psycho-physiological measurements
    • Qualitative and quantitative research
    • Retail analysis
    • IA design
    • Service product design
    • UX and UI
    • Visual and content design
    • Interviews and ethnographic research
    • Usability test and expert analysis
    • CRO and A/B Test
    • Digital Marketing
    • Overview

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