Search by keyword in the articles
TAG:
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
Ita
Eng
Home
Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
17th Architecta Summit 2023: the central role of people
SEO today and tomorrow: Italian companies and listening to people
Imitation not to influence, but for better experiences
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
Lead Ads: establishing listening and strengthening the bond between people and brands
Microcopy: details that revolutionize people's experience
Google Core Update: anticipate changes to dominate the SERPs
Home
Giorgia Zambianchi
Giorgia Zambianchi
in
Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
in
Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
in
Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
in
Marketing with Experiences
From earned media to social media exit
in
Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
Related articles:
in
Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
in
Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
in
Marketing with Experiences
A brief guide to Google Dynamic Search Ads
in
Marketing with Experiences
SEO consulting and the hospitality approach
in
Marketing with Experiences
Positioning and Creativity on Facebook Ads: things to know
in
Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
in
Marketing with Experiences
Online advertising: what future for advertisers' marketing actions of personalized online advertising?
in
Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.