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The Sixth W approach
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Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Giorgia Zambianchi
Giorgia Zambianchi
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Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
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Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
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A brief guide to Google Dynamic Search Ads
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SEO consulting and the hospitality approach
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Positioning and Creativity on Facebook Ads: things to know
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Online advertising: what future for advertisers' marketing actions of personalized online advertising?
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.