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digital marketing
eye tracking
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experience design
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retail analysis
qualitative research
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The Sixth W approach
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Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
impREsa immobiliare with TSW: redesigning the online experience through listening
IED and TSW: listening and optimization for an improved user experience
How Forel gave the floor to her collaborators, and listened.
Banca Sella and TSW: analysis of the usability of the App to improve the…
Design: creating, and shaping, by listening to people's experiences
Social media management: can it contribute to company growth?
Personalization and intrusiveness of online advertising for people
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
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Giorgia Zambianchi
Giorgia Zambianchi
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Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
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Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
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A brief guide to Google Dynamic Search Ads
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SEO consulting and the hospitality approach
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Positioning and Creativity on Facebook Ads: things to know
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Online advertising: what future for advertisers' marketing actions of personalized online advertising?
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.