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eye tracking
usability test
experience design
product and service design
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qualitative research
antropological marketing
The Sixth W approach
user testing
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Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
De’Longhi: the usability test in people's homes
Woolrich, between brand perception and physical experience
UniCredit: the best online adv campaign designed with customers and their experiences.
From usability test to co-design: how Pampers creates better customer experiences
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Giorgia Zambianchi
Giorgia Zambianchi
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Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
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Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
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A brief guide to Google Dynamic Search Ads
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SEO consulting and the hospitality approach
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Positioning and Creativity on Facebook Ads: things to know
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Online advertising: what future for advertisers' marketing actions of personalized online advertising?
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.