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The Sixth W approach
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Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
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Giorgia Zambianchi
Giorgia Zambianchi
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Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
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Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
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Experiences in our projects
Gamification Marketing: the winning case Despar Nordest
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Marketing with Experiences
Social Media Manager: what he does and what are his skills
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Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
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Marketing with Experiences
KPIs: everything you need to know about performance indicators