Search by keyword in the articles
TAG:
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
Ita
Eng
Home
Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Is wearing the anti Covid-19 mask really stressful?
Home
Giorgia Zambianchi
Giorgia Zambianchi
in
Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
in
Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
in
Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
in
Marketing with Experiences
From earned media to social media exit
in
Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
Related articles:
in
Experiences in our projects
Gamification Marketing: the winning case Despar Nordest
in
Marketing with Experiences
Social Media Manager: what he does and what are his skills
in
Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
in
Marketing with Experiences
KPIs: everything you need to know about performance indicators
in
Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
in
Marketing with Experiences
Marketing and communication: the differences, for companies and for people
in
Marketing with Experiences
The importance of content analysis and the tools you should use
in
Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person