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digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Giorgia Zambianchi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
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Giorgia Zambianchi
Giorgia Zambianchi
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Marketing with Experiences
TSW at SMXL 2020 in Milan: the Discovery Campaigns
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Marketing with Experiences
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
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A brief guide to Google Dynamic Search Ads
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SEO consulting and the hospitality approach
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Online advertising: what future for advertisers' marketing actions of personalized online advertising?
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.