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Marco Vagnozzi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories
Actual environments
Open places
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
From meaning to sign: an experiment in synthesis
Social listening: when listening guides decisions
Pet Food Observatory: how AI influences pet parents' choices
Measuring brand experience in LLMs: the Amplif-AI approach
How Google handles Clustering and Canonicalization
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
SEO copywriting in the AI era: a guide to GEO
Grimaldi Immobiliare partners with TSW to redesign its agencies' digital experience
TikTok Shop: how social commerce revolutionizes the shopping experience
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Marco Vagnozzi
Marco Vagnozzi
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Marketing with Experiences
Native advertising: what it is and how to optimize it
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Marketing with Experiences
A brief guide to Google Dynamic Search Ads
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Experiences in our projects
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
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Marketing with Experiences
Social listening: when listening guides decisions
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Experiences in our projects
Pet Food Observatory: how AI influences pet parents’ choices
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Experiences in our projects
Measuring brand experience in LLMs: the Amplif-AI approach
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Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
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