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eye tracking
usability test
experience design
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qualitative research
antropological marketing
The Sixth W approach
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Marco Vagnozzi
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
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Research into Experiences
Usability and ergonomics
Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Marco Vagnozzi
Marco Vagnozzi
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Marketing with Experiences
A brief guide to Google Dynamic Search Ads
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TSW at SMXL 2020 in Milan: the Discovery Campaigns