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eye tracking
usability test
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qualitative research
antropological marketing
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Jessica Marcon
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
Usability and ergonomics
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Jessica Marcon
Jessica Marcon
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Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.