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antropological marketing
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Jessica Marcon
The Sixth W
TSW manifesto
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With people
Mixed methods approach
Within and “without” experiences
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Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
Accessibility: the watchword of Google Merchant Center Next
Search experience: Google SGE (Search Generative Experience)
Unconventional Marketing: advertising that becomes an experience
impREsa immobiliare with TSW: redesigning the online experience through listening
IED and TSW: listening and optimization for an improved user experience
How Forel gave the floor to her collaborators, and listened.
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Jessica Marcon
Jessica Marcon
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Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.