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experience design
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antropological marketing
The Sixth W approach
user testing
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Andrea Pasin
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
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Andrea Pasin
Andrea Pasin
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Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
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Marketing with Experiences
Marketing and communication: the differences, for companies and for people
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey
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Customer Experience and Fashion e-commerce: also large luxury brands choose the point of view of people
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