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Alessia Diotto
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Italmatch Chemicals: migration to the new site and visibility on Google
Cetif: the new website designed together with people
The delicate balance between expert analysis and usability test
ImpREsa Immobiliare: agents and people to improve the online experience
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Alessia Diotto
Alessia Diotto
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Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
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Marketing with Experiences
What is it and how do you design a Marketing Funnel?
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Research into Experiences
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Experiences in our projects
Woolrich, between brand perception and physical experience
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Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
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Design for Experiences
Co-design and participatory design: creating better experiences with people
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.