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Alessia Diotto
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Alessia Diotto
Alessia Diotto
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Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
in
Marketing with Experiences
What is it and how do you design a Marketing Funnel?
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The importance of brand perception for brand reputation
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The importance of listening on social media
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Digital marketing: what awaits us in the next 5 years
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Qualitative or quantitative usability tests: what’s the difference?
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Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product