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Alessia Diotto
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Alessia Diotto
Alessia Diotto
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Marketing with Experiences
What is it and how do you design a Marketing Funnel?
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Measuring the perceived to design better experiences: our project with Unifarco
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Cognitive biases: the mental shortcuts that influence our choices
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TSW with De Longhi: Experience Design at the core of User Journey
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Gamification Marketing: the winning case Despar Nordest
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Social Media Manager: what he does and what are his skills