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Valentina Saetta
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
TSW with De Longhi: Experience Design at the core of User Journey
What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
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Valentina Saetta
Valentina Saetta
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Design for Experiences
UX Writing: how to write for an effective User Experience
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Marketing with Experiences
SEO Copywriting: what is it
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Experiences in our projects
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
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