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Valentina Saetta
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
ImpREsa Immobiliare: agents and people to improve the online experience
Continuous research: the TSW approach to designing better experiences
Forel: improving the man-machine interface together with manufacturers and end users
Listening and care of relationships through digital channels
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Valentina Saetta
Valentina Saetta
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Design for Experiences
UX Writing: how to write for an effective User Experience
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Marketing with Experiences
SEO Copywriting: what is it
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Experiences in our projects
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
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Marketing with Experiences
SEO Copywriting: what is it
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Marketing with Experiences
Marketing and communication: the differences, for companies and for people
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Marketing with Experiences
What is SEO? Keywords or people?
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Research into Experiences
Screen size as a variable for designing better experiences with people
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Laboratories of Experiences
Fewer personas, more people
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Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”