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Valentina Saetta
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
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Research into Experiences
Usability and ergonomics
Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Creating a business and communication strategy with people: the case of Pianca
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
How to improve a product through people's experiences and neurosciences: TSW at the Salone del Mobile 2022
Usability test and listening with Juventus: when a "great experience" equals "hospitality"
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Valentina Saetta
Valentina Saetta
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Design for Experiences
UX Writing: how to write for an effective User Experience
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Marketing with Experiences
SEO Copywriting: what is it
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Experiences in our projects
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
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Marketing with Experiences
SEO Copywriting: what is it
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Marketing with Experiences
Marketing and communication: the differences, for companies and for people
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Marketing with Experiences
What is SEO? Keywords or people?
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Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
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Research into Experiences
Facial microexpressions: what they are and what they tell us