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eye tracking
usability test
experience design
product and service design
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qualitative research
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Giulia Zucchiatti
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Giulia Zucchiatti
Giulia Zucchiatti
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Marketing with Experiences
Personalization and intrusiveness of online advertising for people
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Marketing with Experiences
Advertising on Snapchat: why invest in this platform?
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Marketing with Experiences
Follower acquisition campaigns: do they still exist?
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Marketing with Experiences
Google Marketing Live 2023: the future is built on AI
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Marketing with Experiences
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Marketing with Experiences
Online advertising at the time of Coronavirus in Italy
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Designing valuable content: the importance of shooting in a social campaign