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Giulia Zucchiatti
The Sixth W
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Online Surveys
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
Designing valuable content: the importance of shooting in a social campaign
The marketing of nostalgia: creating connections with experiences
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
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Giulia Zucchiatti
Giulia Zucchiatti
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Marketing with Experiences
Personalization and intrusiveness of online advertising for people
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Marketing with Experiences
Advertising on Snapchat: why invest in this platform?
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Marketing with Experiences
Follower acquisition campaigns: do they still exist?
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Marketing with Experiences
Google Marketing Live 2023: the future is built on AI
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Marketing with Experiences
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Marketing with Experiences
Online advertising at the time of Coronavirus in Italy
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