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The Sixth W approach
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Giulia Zucchiatti
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
92% of B2B companies have the future in their hands
Observation reveals the true essence of experiences
How to Put Art in a Book: art at the service of people
17th Architecta Summit 2023: the central role of people
SEO today and tomorrow: Italian companies and listening to people
Imitation not to influence, but for better experiences
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
Lead Ads: establishing listening and strengthening the bond between people and brands
Microcopy: details that revolutionize people's experience
Google Core Update: anticipate changes to dominate the SERPs
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Giulia Zucchiatti
Giulia Zucchiatti
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Marketing with Experiences
Advertising on Snapchat: why invest in this platform?
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Marketing with Experiences
Follower acquisition campaigns: do they still exist?
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Google Marketing Live 2023: the future is built on AI
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Digital ADV and automation: Meta’s Advantage+ Shopping campaign
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Marketing with Experiences
Online advertising at the time of Coronavirus in Italy
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