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experience design
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The Sixth W approach
user testing
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Giulia Zucchiatti
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Giulia Zucchiatti
Giulia Zucchiatti
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Marketing with Experiences
Personalization and intrusiveness of online advertising for people
in
Marketing with Experiences
Advertising on Snapchat: why invest in this platform?
in
Marketing with Experiences
Follower acquisition campaigns: do they still exist?
in
Marketing with Experiences
Google Marketing Live 2023: the future is built on AI
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Marketing with Experiences
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Marketing with Experiences
Online advertising at the time of Coronavirus in Italy
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