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Valeria Giannelli
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Valeria Giannelli
Valeria Giannelli
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
Related articles:
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Design for Experiences
Software development and User Experience: a listening approach
in
Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
in
Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
in
Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
in
Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory