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antropological marketing
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Valeria Giannelli
The Sixth W
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Sound branding: the experience that passes through sound
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Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
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Valeria Giannelli
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Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
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Research into Experiences
People and social media: our research to design more effective experiences and content
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Research into Experiences
Screen size as a variable for designing better experiences with people
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Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Research into Experiences
Sound branding: the experience that passes through sound
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Experiences in our projects
Why listening to people makes the difference in business
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Experiences in our projects
Unifarco: how to best convey the most relevant information on cosmetic product labels
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Design for Experiences
Service design with people to improve the multi-channel experience
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Research into Experiences
People and social media: our research to design more effective experiences and content
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Experiences in our projects
Haier: continues the research activity to improve the product experience
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future