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Valeria Giannelli
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Research into Experiences
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Measurements and relevance
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Online Surveys
Creating a business and communication strategy with people: the case of Pianca
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
How to improve a product through people's experiences and neurosciences: TSW at the Salone del Mobile 2022
Usability test and listening with Juventus: when a "great experience" equals "hospitality"
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Valeria Giannelli
Valeria Giannelli
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Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
Related articles:
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Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
in
Experiences in our projects
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
in
Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
in
Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
in
Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
in
Research into Experiences
Facial microexpressions: what they are and what they tell us