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digital marketing
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retail analysis
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Valeria Giannelli
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
The importance of content strategy to offer personalized and relevant experiences
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Valeria Giannelli
Valeria Giannelli
in
Research into Experiences
TV commercials and analysis of psychophysiological responses
in
Research into Experiences
Mouseflow, usability tests and the importance of listening to people
in
Research into Experiences
Improving people’s experience with electroencephalogram (EEG)
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Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
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Research into Experiences
People and social media: our research to design more effective experiences and content
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Research into Experiences
Screen size as a variable for designing better experiences with people
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Experiences in our projects
Unired: how to measure the effectiveness of a dietary supplement by listening to people
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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