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retail analysis
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user testing
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Alessandro Venier
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Overview
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Laboratories
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
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Alessandro Venier
Alessandro Venier
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Marketing with Experiences
What data analysis is for: TSW’s approach to go further
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Marketing with Experiences
Data Analyst: what it does and why it is essential
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Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
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Experiences in our projects
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