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The Sixth W approach
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Alessandro Venier
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Linkedin Ads for B2B: people always at the center
Usability testing with and without a facilitator: what's the difference?
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
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Alessandro Venier
Alessandro Venier
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Marketing with Experiences
What data analysis is for: TSW’s approach to go further
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Data Analyst: what it does and why it is essential
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