Search by keyword in the articles
TAG:
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
Ita
Eng
Home
Martina Maci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
Home
Martina Maci
Martina Maci
in
Marketing with Experiences
The importance of content strategy to offer personalized and relevant experiences
in
Marketing with Experiences
Social Media Manager: what he does and what are his skills
in
Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
in
Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
in
Design for Experiences
The importance of visual communication in giving coherence to the message
Related articles:
in
Marketing with Experiences
How listening to people changed the rules of Twitter (or X)
in
Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
in
Design for Experiences
The importance of brand association and listening in design
in
Marketing with Experiences
Instagram launches Threads, the new social network
in
Marketing with Experiences
Retargeting and remarketing: beyond technology to develop authentic connections
in
Design for Experiences
The power of rebranding: involving people in the transformation process
in
Research into Experiences
Identify biases in the digital world for a more open and aware mind
in
Marketing with Experiences
Artificial Intelligence and SEO combined to offer a better experience