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Martina Maci
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Online Surveys
Overview
UX Writing: how to write for an effective User Experience
Proximity Marketing: why it is so important for Digital Marketing
KPIs: everything you need to know about performance indicators
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Martina Maci
Martina Maci
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Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
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Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Design for Experiences
The importance of visual communication in giving coherence to the message
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Design for Experiences
UX Writing: how to write for an effective User Experience
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Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
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Experiences in our projects
Love and human experience for human progress will give us a better world
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Design for Experiences
At the time of Coronavirus and smart working, being working mothers in Italy
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Experiences in our projects
Dialogue and simplicity: Ulss 2 and information in the days of Covid-19
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Marketing with Experiences
Voice Tweets: Twitter seeks revival with its new voice messages
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020