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Martina Maci
The Sixth W
TSW manifesto
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With people
Mixed methods approach
Within and “without” experiences
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Creating a business and communication strategy with people: the case of Pianca
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
How to improve a product through people's experiences and neurosciences: TSW at the Salone del Mobile 2022
Usability test and listening with Juventus: when a "great experience" equals "hospitality"
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Martina Maci
Martina Maci
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Marketing with Experiences
Social Media Manager: what he does and what are his skills
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Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
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Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Design for Experiences
The importance of visual communication in giving coherence to the message
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KPIs: everything you need to know about performance indicators
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The importance of visual communication in giving coherence to the message
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The importance of content analysis and the tools you should use
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Dynamic product ads for prospecting: how to show the right product to the right person
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Social listening: what it is and how to integrate it into your digital strategy
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SEO consulting and the hospitality approach
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Experiences in our projects
Gamification Marketing: the winning case Despar Nordest