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Martina Maci
The Sixth W
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Overview
TSW with De Longhi: Experience Design at the core of User Journey
What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Home
Martina Maci
Martina Maci
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Marketing with Experiences
Social Media Manager: what he does and what are his skills
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Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
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Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Design for Experiences
The importance of visual communication in giving coherence to the message
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UX Writing: how to write for an effective User Experience
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Proximity Marketing: why it is so important for Digital Marketing
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The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
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Marketing and communication: the differences, for companies and for people
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TSW at SMXL 2020 in Milan: the Discovery Campaigns