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Martina Maci
The Sixth W
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Online Surveys
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
Designing valuable content: the importance of shooting in a social campaign
The marketing of nostalgia: creating connections with experiences
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
Can social networks and artificial intelligence dialogue?
TSW: a continuous research center for companies capable of listening
Accessibility: the watchword of Google Merchant Center Next
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Martina Maci
Martina Maci
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Experiences in our projects
impREsa immobiliare with TSW: redesigning the online experience through listening
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Marketing with Experiences
Social media management: can it contribute to company growth?
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Marketing with Experiences
The importance of content strategy to offer personalized and relevant experiences
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Marketing with Experiences
Social Media Manager: what he does and what are his skills
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Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
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Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Design for Experiences
The importance of visual communication in giving coherence to the message
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Marketing with Experiences
Newsletter to put people at the centre: 5 practical tips
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Design for Experiences
Codified Creativity: how AI is revolutionizing the creative process
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Marketing with Experiences
Designing valuable content: the importance of shooting in a social campaign
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Design for Experiences
The marketing of nostalgia: creating connections with experiences
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Experiences in our projects
Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
in
Laboratories of Experiences
TSW: a continuous research center for companies capable of listening
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Marketing with Experiences
Accessibility: the watchword of Google Merchant Center Next
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Marketing with Experiences
Search experience: Google SGE (Search Generative Experience)