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eye tracking
usability test
experience design
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retail analysis
qualitative research
antropological marketing
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Martina Maci
The Sixth W
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With people
Mixed methods approach
Within and “without” experiences
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Laboratories
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Research into Experiences
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Overview
Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
The power of smell in creating immersive experiences
A listening journey between tradition and sustainability for the future of Piedmont
The evocative power of words: creating valuable content to generate connections
Listening and data analysis: manage the impact of bots on website traffic data
Quantitative research: what is the value of an unexpected result?
Newsletter to put people at the centre: 5 practical tips
Brands and people closer: how Customer Match enhances targeting on Google Ads
Codified Creativity: how AI is revolutionizing the creative process
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Martina Maci
Martina Maci
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Experiences in our projects
impREsa immobiliare with TSW: redesigning the online experience through listening
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Marketing with Experiences
Social media management: can it contribute to company growth?
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Marketing with Experiences
The importance of content strategy to offer personalized and relevant experiences
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Marketing with Experiences
Social Media Manager: what he does and what are his skills
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Research into Experiences
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
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Experiences in our projects
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
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Design for Experiences
The importance of visual communication in giving coherence to the message
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Experiences in our projects
Designing the best gaming experience: our research for the toy industry
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The power of smell in creating immersive experiences
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Experiences in our projects
A listening journey between tradition and sustainability for the future of Piedmont
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Designing valuable content: the importance of shooting in a social campaign
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The marketing of nostalgia: creating connections with experiences