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Chiara Piaia
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
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Chiara Piaia
Chiara Piaia
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Marketing with Experiences
An effective Content Strategy starts from the knowledge of company values and objectives
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Marketing with Experiences
Digital Copywriting: the meaning, the importance of words in a world that speaks in images
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Marketing with Experiences
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
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Design for Experiences
Software development and User Experience: a listening approach
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Marketing with Experiences
SEO consulting and the hospitality approach
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco