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Chiara Piaia
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
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Online Surveys
De’Longhi: the usability test in people's homes
Woolrich, between brand perception and physical experience
UniCredit: the best online adv campaign designed with customers and their experiences.
From usability test to co-design: how Pampers creates better customer experiences
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Chiara Piaia
Chiara Piaia
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An effective Content Strategy starts from the knowledge of company values and objectives
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Digital Copywriting: the meaning, the importance of words in a world that speaks in images
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