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antropological marketing
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Agnese Zanetti
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories
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Research into Experiences
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Design for Experiences
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User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Sound branding: the experience that passes through sound
The role of ChatGPT in designing valuable experiences
Why listening to people makes the difference in business
How brand perception changes depending on cognitive load and emotional intensity…
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Agnese Zanetti
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Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
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Design for Experiences
At the time of Coronavirus and smart working, being working mothers in Italy
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Design for Experiences
The importance of visual communication in giving coherence to the message
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Marketing with Experiences
An effective Content Strategy starts from the knowledge of company values and objectives
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Marketing with Experiences
SEO consulting and the hospitality approach
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey