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retail analysis
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Agnese Zanetti
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
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Agnese Zanetti
Agnese Zanetti
in
Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
in
Design for Experiences
At the time of Coronavirus and smart working, being working mothers in Italy
Related articles:
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Experiences in our projects
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Design for Experiences
The importance of visual communication in giving coherence to the message
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Marketing with Experiences
An effective Content Strategy starts from the knowledge of company values and objectives
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Marketing with Experiences
SEO consulting and the hospitality approach
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Research into Experiences
Designing and improving the user experience starting from the brand associations: the project together with the University of Padua
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Experiences in our projects
TSW with De Longhi: Experience Design at the core of User Journey