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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories of Experiences
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Actual environments
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Research into Experiences
Usability and ergonomics
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
What is Digital Marketing? Let's clarify more this concept
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Maurizio Mauri
Maurizio Mauri
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Marketing with Experiences
What is Digital Marketing? Let’s clarify more this concept
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Experiences in our projects
How Ulss 2 Marca trevigiana communicates effectively with people on Facebook
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Research into Experiences
What is user experience?
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Marketing with Experiences
Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.
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Experiences in our projects
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
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Marketing with Experiences
Content marketing: why is it more valuable if it is done with people?