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experience design
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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Screen size as a variable for designing better experiences with people
TSW partner of Laborability: listening to people, inside and outside of companies
The world is our laboratory
Co-design and participatory design: creating better experiences with people
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Maurizio Mauri
Maurizio Mauri
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
Related articles:
in
Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
in
Laboratories of Experiences
The world is our laboratory
in
Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
in
Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
in
Research into Experiences
Facial microexpressions: what they are and what they tell us
in
Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
in
Marketing with Experiences
SEO consulting and the hospitality approach
in
Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices