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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
We measure people's emotional involvement
Open Places: our research on the brand experience in the Spirits world
In-store experience evolution: our research for KIKO Milano
The value of time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
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Maurizio Mauri
Maurizio Mauri
in
Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
Related articles:
in
Marketing with Experiences
After the Google Core Update: SEO positioning to come
in
Laboratories of Experiences
Labs as places of experience: designing with people
in
Laboratories of Experiences
We measure people’s emotional involvement
in
Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
in
Experiences in our projects
In-store experience evolution: our research for KIKO Milano
in
Design for Experiences
The value of time in User Experience
in
Marketing with Experiences
Brands that make their voices heard (and know how to listen)
in
Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice