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retail analysis
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user testing
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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
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Maurizio Mauri
Maurizio Mauri
in
Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
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in
Design for Experiences
Words matter, but it’s the tone of voice that creates authentic connections
in
Design for Experiences
Creating lasting connections with Emotional Design
in
Design for Experiences
The importance of brand association and listening in design
in
Research into Experiences
TV commercials and analysis of psychophysiological responses
in
Design for Experiences
The role of listening in the development of a Minimum Viable Product
in
Design for Experiences
Rapid prototyping: a tool to engage people
in
Design for Experiences
Visual perception in co-design: an approach based on listening
in
Research into Experiences
Mouseflow, usability tests and the importance of listening to people