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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
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Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Woolrich and brand health research: how to assess the health of a brand with the help of people
Software development and User Experience: a listening approach
SEO consulting and the hospitality approach
Cipriani Drinks: Involving people in website design, enhancing brand and user experience
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Maurizio Mauri
Maurizio Mauri
in
Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
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in
Marketing with Experiences
SEO consulting and the hospitality approach
in
Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
in
Marketing with Experiences
What is it and how do you design a Marketing Funnel?
in
Marketing with Experiences
SEO: What is Search Engine Optimization and how does it work?
in
Design for Experiences
UX Writing: how to write for an effective User Experience
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Marketing with Experiences
Proximity Marketing: why it is so important for Digital Marketing
in
Research into Experiences
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
in
Design for Experiences
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes