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experience design
product and service design
retail analysis
qualitative research
antropological marketing
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user testing
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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Technologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
The Value of Time in User Experience
Brands that make their voices heard (and know how to listen)
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Maurizio Mauri
Maurizio Mauri
in
Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
in
Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
Related articles:
in
Design for Experiences
The Value of Time in User Experience
in
Marketing with Experiences
Brands that make their voices heard (and know how to listen)
in
Design for Experiences
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
in
Marketing with Experiences
When Technology Block Becomes an Invitation to Human Listening
in
Experiences in our projects
Chocolate: our research together with customers to rethink the experience of brand and product
in
Marketing with Experiences
SEO positioning: evolution and aspects to reconsider
in
Marketing with Experiences
Listening to include: the right words for more inclusive communication
in
Experiences in our projects
Designing the best gaming experience: our research for the toy industry