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usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Maurizio Mauri
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Laboratories of Experiences
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
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Online Surveys
De’Longhi: the usability test in people's homes
Woolrich, between brand perception and physical experience
UniCredit: the best online adv campaign designed with customers and their experiences.
From usability test to co-design: how Pampers creates better customer experiences
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Maurizio Mauri
Maurizio Mauri
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
TSW speaker at Measuring Behavior 2018 in Manchester
in
Research into Experiences
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
Related articles:
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
in
Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Experiences in our projects
TSW partner of Laborability: listening to people, inside and outside of companies
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
in
Laboratories of Experiences
Companies and customers: two different planets?
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Experiences in our projects
Creating a business and communication strategy with people: the case of Pianca
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Research into Experiences
Facial microexpressions: what they are and what they tell us