#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

The Sixth W Manifesto
The Manifesto of the Sixth W speaks of people, of their involvement, precisely of With, which is a good practice and an antidote especially if it is aimed at certain corrupt practices.
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The germination site for our values of involvement and sharing
A history of values that today we try to make explicit to aggregate more and more people around the WITH (The Sixth W), which starts from the centrality of people and the quality of the experiences they live.
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We enhance experiences by listening: the TSW approach
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.
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Free Will: Man is still the center of history, and will not be overthrown by artificial intelligences
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
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TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
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Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
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The new TSW Experience Lab in Milan
The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.
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From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
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