If on the one hand the online presence is fundamental for the growth of brands, on the other the brands themselves have to run for cover protect yourself from the specter of digital counterfeiting.
In this regard we have developed one study, already submitted to MarkMonitor Symposium of Milan and al MarkMonitor Spring Symposium in London, which wanted to investigate how potential users behave when they have to buy online.
How did our users behave? They will all have fallen into the trap or will someone be saved? And above all, what are the strategies that companies must implement to protect one’s brand online?
Want to know the answers? Go to the site experience.tsw.it to download the complete study!