#digital marketing

We measured the perception of a cosmetic experience to improve its quality: read the article on our research project for Unifarco.

Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.

What are Dynamic product ads for prospecting and what are the differences with the classic Static Prospecting and Dynamic Remarketing campaigns.

Google's Dynamic Search Ads campaigns, a paid boost to organic positioning: what they are, why they are used, and how they work.

Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.

Theatre art and work environment: facilitating interpersonal relationships, team building, listening to people and managing emotions.

Words, with their meaning, influence everything. A right choice of words creates a specific sensation and perception.

The European Parliament prohibits online personalized advertising. Facebook and Google will have to review their business model.

How did companies investing in online advertising move during the Coronavirus period? Here there are some statistical data.

In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.

SEO is a fairly common term that defines a digital marketing specialization. Let's find out more about Search Engine Optimization.

This article wants to highlight the value of the fifth P of the marketing mix, that of People.

Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.

July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.

Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?

A 2017 between digital investment opportunities, fragmented attention and overlapping of screens. A communication campaign today is a set of rational and at the same time involving combinations between means and messages.