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Denis Rasia
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
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Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Google SEO update: the Page Title Update changes
Facial microexpressions: what they are and what they tell us
Unired: how to measure the effectiveness of a dietary supplement by listening to people
Social listening: what it is and how to integrate it into your digital strategy
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Denis Rasia
Denis Rasia
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Marketing with Experiences
What, how and why: GlobalWebIndex and the behavior of people online
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Marketing with Experiences
SEO consulting and the hospitality approach
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Experiences in our projects
Measuring the perceived to design better experiences: our project with Unifarco
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Research into Experiences
Cognitive biases: the mental shortcuts that influence our choices
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Marketing with Experiences
KPIs: everything you need to know about performance indicators
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Marketing with Experiences
The importance of content analysis and the tools you should use
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Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
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Marketing with Experiences
Data Analyst: what it does and why it is essential
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Marketing with Experiences
A brief guide to Google Dynamic Search Ads