#digital marketing

How to recognize and promote good information? Here are the essential elements to combat online misinformation.

Advertising on Snapchat: engagement and benefits. Effectiveness in reaching young audiences. Analysis data for targeted strategies. Challenges and solutions.

The evolution of Twitter: the character limit, threads and new features under discussion; maintaining rapid and effective communication.

Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.

Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.

In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.

The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.

Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.

We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.

To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.

Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.

Native advertising allows you to create relevant content, monitor metrics and customize ads to reach your target audience.

LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.

Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.

Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.

The main news of Google Marketing Live 2023: new campaigns, updated targeting and new types of ads, all driven by AI.