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Journal of Experiences

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Digital Marketing means above all to live the complexity and number of data that we can collect by integrating them into all the individual activities.
in Research into Experiences
Look where I look: the mechanisms of visual communication
How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.
1' reading time
in Marketing with Experiences
Programmatic & Marketing Automation, for a more human Adv
We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.
3' reading time
in Marketing with Experiences
5 reasons to integrate Neuromarketing and traditional Marketing
Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.
2' reading time
TAG: usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking
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