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usability test
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antropological marketing
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Christian Caldato
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The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
VUI: what is the Voice User Interface and how does it…
Advertising on Snapchat: why invest in this platform?
Wellbeing and efficacy of anti-aging creams: people's experiences
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
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Christian Caldato
Page 3
Christian Caldato
in
Design for Experiences
TSW at Milan Design Week. And of EMOTIONS.
in
Laboratories of Experiences
Expert analysis and heuristic analysis: a usability check-up
in
Research into Experiences
Eye Tracking: information has value when viewed
in
Research into Experiences
Understanding consumers’ emotions with the electroencephalogram
in
Research into Experiences
The truth machine applied to neuromarketing? That’s how.
in
Research into Experiences
The added value of neuromarketing in improving the effectiveness of an advertisement
in
Research into Experiences
Face Reading: understanding emotions to satisfy their customers
in
Research into Experiences
Neuromarketing and Brand engagement
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Visual perception in co-design: an approach based on listening