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Christian Caldato
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The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
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Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
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Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
VUI: what is the Voice User Interface and how does it…
Advertising on Snapchat: why invest in this platform?
Wellbeing and efficacy of anti-aging creams: people's experiences
How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
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Christian Caldato
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Christian Caldato
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Research into Experiences
Is wearing the anti Covid-19 mask really stressful?
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Design for Experiences
Analogy between sport and work. How sport changes the perception of work
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Research into Experiences
Face reading with mask: is it still possible to detect the emotions of customers to improve the user experience?
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Research into Experiences
The truth machine applied to neuromarketing? That's how.
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Research into Experiences
Cognitive load, user experience and survey methods
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Research into Experiences
Neuromarketing, automatic processes and implicit users responses
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Research into Experiences
The sample size for neuromarketing tests