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The Sixth W approach
user testing
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Christian Caldato
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The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
De’Longhi: the usability test in people's homes
Woolrich, between brand perception and physical experience
UniCredit: the best online adv campaign designed with customers and their experiences.
From usability test to co-design: how Pampers creates better customer experiences
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Christian Caldato
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Christian Caldato
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
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Research into Experiences
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
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Research into Experiences
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
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Research into Experiences
What is the ‘framing effect’ and how it affects people’s behavior
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Experiences in our projects
The Last Supper by Leonardo da Vinci, between art and neuroscience
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Experiences in our projects
TSW and Gallerie d’Italia Intesa Sanpaolo for the exhibition “The Last Caravaggio”
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Experiences in our projects
Woolrich, between brand perception and physical experience
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Experiences in our projects
From usability test to co-design: how Pampers creates better customer experiences
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Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
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Experiences in our projects
Usability test and listening with Juventus: when a “great experience” equals “hospitality”
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Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
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Experiences in our projects
ImpREsa Immobiliare: agents and people to improve the online experience
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Research into Experiences
Continuous research: the TSW approach to designing better experiences
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Laboratories of Experiences
The world is our laboratory