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Elia Bazzan
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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TSW partner of Laborability: listening to people, inside and outside of companies
The world is our laboratory
Co-design and participatory design: creating better experiences with people
UniCredit: the best online adv campaign designed with customers and their experiences.
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Elia Bazzan
Elia Bazzan
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Research into Experiences
Online shopping in the Amazon times…
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Research into Experiences
The #IliadRevolution with the Kahneman lenses
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
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Research into Experiences
Facial microexpressions: what they are and what they tell us
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
What is user experience?
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Marketing with Experiences
From earned media to social media exit
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995