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Elia Bazzan
The Sixth W
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Conversational UX: designing trust between the user and an algorithm
GEO in the world of luxury: what the new Bain & Company report says
TSW Event - The complexity of generative responses: new interpretive challenges for brands
The experience test in Germany for Camping Ca'Savio's new digital ecosystem
The point of sale as a strategic listening space
How is the role of the UX designer changing in the age of artificial…
Research guides brand strategy: the evolution of Macron
Listening to people in global UX research: how we worked with Armani
Digital experience and AI innovation with Poltrona Frau
Modern camping: a study of the criteria and trends that guide decisions
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Elia Bazzan
Elia Bazzan
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Research into Experiences
Online shopping in the Amazon times…
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Research into Experiences
The #IliadRevolution with the Kahneman lenses
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
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Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
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Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
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TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
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After the Google Core Update: SEO positioning to come