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usability test
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Elia Bazzan
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Online Surveys
How to create an effective landing page? 10 rules for design
Data analysis to improve the customer experience
Google Marketing Live 2023: the future is built on AI
Display campaigns: how to make them effective by listening to people
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Elia Bazzan
Elia Bazzan
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Research into Experiences
Online shopping in the Amazon times…
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Research into Experiences
The #IliadRevolution with the Kahneman lenses
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
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Digital marketing: what awaits us in the next 5 years
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Research into Experiences
Qualitative or quantitative usability tests: what’s the difference?
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Marketing with Experiences
Today we know something more about the human being.
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Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
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What data analysis is for: TSW’s approach to go further
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?