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Elia Bazzan
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
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Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
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WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
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What is it and how do you design a Marketing Funnel?
Gamification Marketing: the winning case Despar Nordest
Social Media Manager: what he does and what are his skills
Is wearing the anti Covid-19 mask really stressful?
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Elia Bazzan
Elia Bazzan
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Research into Experiences
Online shopping in the Amazon times…
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Research into Experiences
The #IliadRevolution with the Kahneman lenses
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
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Marketing with Experiences
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
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Research into Experiences
What is user experience?
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Marketing with Experiences
From earned media to social media exit
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer