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Elia Bazzan
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Marketing with Experiences
Visibility and search paths
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With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
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Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
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User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
What is the ‘framing effect’ and how it affects people's behavior
The Last Supper by Leonardo da Vinci, between art and neuroscience
What, how and why: GlobalWebIndex and the behavior of people online
What is Digital Marketing? Let's clarify more this concept
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Elia Bazzan
Elia Bazzan
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Research into Experiences
Online shopping in the Amazon times…
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Research into Experiences
The #IliadRevolution with the Kahneman lenses
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
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Research into Experiences
What is user experience?
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Marketing with Experiences
From earned media to social media exit
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.