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SEO
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eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
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Elia Bazzan
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
Overview
Journal
Laboratories of Experiences
Laboratories
Actual environments
Open places
Tecnologies
Scientific publications
Overview
Research into Experiences
Usability and ergonomics
Emotional impact
Brand consideration
Overview
Design for Experiences
Information architecture
User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
With people’s Experiences
WE OBSERVE AND CONCEIVE
Data analysis and strategy
Psycho-physiological measurements
Qualitative and quantitative research
Retail analysis
WE COMPREHEND AND DESIGN
IA design
Service product design
User experience and user interface
Visual and content design
WE LISTEN AND ENHANCE
Interviews and ethnographic research
Usability test and expert analysis
CRO and A/B Test
Digital Marketing
Overview
Lazzaris SEO-Copywriting Strategy: story of a small or medium-sized company that positions above Wikipedia on the SERP
What is neuromarketing?
Content marketing: why is it more valuable if it is done with people?
From earned media to social media exit
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Elia Bazzan
Elia Bazzan
3' reading time
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Research into Experiences
Online shopping in the Amazon times…
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Experiences in our projects
TSW and Volkswagen: improving any product or service with people’s opinions
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Research into Experiences
Cognitive load, user experience and survey methods
Realted articles:
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Marketing with Experiences
From earned media to social media exit
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Experiences in our projects
Does the packaging of a product influence our purchasing decisions?
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Experiences in our projects
Sky and TSW: innovating the customer experience
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Experiences in our projects
SAVE with TSW: designing an airport together with the passengers
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Marketing with Experiences
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
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Laboratories of Experiences
Neuromarketing: the approach that unites neuroscience and the study of the consumer
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Research into Experiences
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
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Research into Experiences
We enhance experiences by listening: the TSW approach