#eye tracking

With the eye tracker recordings we can understand and potentially improve people’s experience with customer journey touchpoints.

Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
SAVE with TSW: designing an airport together with the passengers
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
2' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
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Eye tracking for neuromarketing tests to evaluate commercials. The Costa Cruises case
What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.
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TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
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Look where I look: the mechanisms of visual communication
How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.
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The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
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Eye Tracking: the 4 future scenarios
We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.
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Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
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Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
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5 reasons to integrate Neuromarketing and traditional Marketing
Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.
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Usability and neuromarketing. The complete experience of people.
Usability and neuromarketing integration can take to a complete understanding of the experience of people.
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TSW XP LAB: User Experience and Neuromarketing on the road
TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.
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Eye Tracking: information has value when viewed
With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.
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Understanding consumers’ emotions with the electroencephalogram
Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.
2' reading time
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