#eye tracking

TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.

What is the value of eye tracking in neuromarketing tests aimed at evaluating commercials? We expose the case of Costa Cruises.

The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.

How does the visual attention impact on advertising communication? What kind of contribution could eye tracking give? Find out in this article.

How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!

We have translated the article by TheNextWeb, which interviewed us about the future appeals of the Eye Tracking.

How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.

There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.

Traditional marketing researches limits bring to the necessity to define a new approach, this one linked to neueomarketing and automatic processes.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

TSW XP Lab can investigate what people feel in different contexts, thanks to some neuromarketing tools.

With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.

Brain waves and the encephalogram can be used to understand consumer emotions and brand communication effectiveness.

Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.

What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.