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Journal of Experiences

#UX and UI

We draw with people the strategies aimed at enhancing the quality of experiences for digital and non-digital products and services, and consequently better interaction with brands.
in Marketing with Experiences
Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
in Marketing with Experiences
Personalization and intrusiveness of online advertising for people
The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.
5' reading time
in Experiences in our projects
92% of B2B companies have the future in their hands
Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.
3' reading time
in Research into Experiences
Observation reveals the true essence of experiences
The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.
3' reading time
in Design for Experiences
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
in Marketing with Experiences
SEO today and tomorrow: Italian companies and listening to people
SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.
6' reading time
in Research into Experiences
Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
1' reading time
in Design for Experiences
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
in Marketing with Experiences
Google Core Update: anticipate changes to dominate the SERPs
Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.
5' reading time
in Design for Experiences
VUI: what is the Voice User Interface and how does it work?
The Voice User Interface is revolutionizing human-machine interaction, making technology accessible and intuitive even for people with disabilities.
3' reading time
in Design for Experiences
The role of listening in the development of a Minimum Viable Product
What is an MVP (Minimum Viable Product) and how to use it to develop digital products such as Apps, Software and Websites.
3' reading time
in Design for Experiences
Rapid prototyping: a tool to engage people
Rapid prototyping: an innovative approach to create working prototypes and involve people in the design process.
2' reading time
in Research into Experiences
Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
1' reading time
in Design for Experiences
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
in Research into Experiences
Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
2' reading time
in Marketing with Experiences
The importance of brand perception for brand reputation
Satisfy the needs of the public and offer a rewarding experience. Brand perception in the creation of a solid brand reputation.
2' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing
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