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Journal of Experiences

#UX and UI

We draw with people the strategies aimed at enhancing the quality of experiences for digital and non-digital products and services, and consequently better interaction with brands.
in Marketing with Experiences
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
in Experiences in our projects
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
in Marketing with Experiences
What data analysis is for: TSW’s approach to go further
What is data analysis in digital marketing, and how TSW overcomes its limits thanks to an innovative approach focused on user experience.
2' reading time
in Research into Experiences
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
in Experiences in our projects
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
in Design for Experiences
Service design with people to improve the multi-channel experience
Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.
3' reading time
in Experiences in our projects
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
in Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
in Experiences in our projects
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
in Design for Experiences
Card sorting: participatory design at the service of users
Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.
3' reading time
in Experiences in our projects
Improving the experience of using household appliances through listening: the usability test of the Haier Europe App
Find out how we helped Haier improve the customer experience through a usability test and the involvement of people.
2' reading time
in Experiences in our projects
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
in Research into Experiences
Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
in Laboratories of Experiences
Fewer personas, more people
We simplify a language that uses English words, cripples its form, and changes its meaning. We choose Italian to convey precious concepts.
2' reading time
in Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
in Design for Experiences
Software development and User Experience: a listening approach
At TSW we apply the methodology of listening and involving people in the design and development of software.
5' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis
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