Research into Experiences

The section shows the exploration contexts and methodological input from various applied disciplines.

Is wearing the anti Covid-19 mask really stressful?
Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.
2' reading time
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?
2' reading time
Brain and mind. What neuroscience reveals to us when used in a communication strategy
We are so overexposed to media content that we are almost immune to it. A good communication strategy passes through neuroscience.
3' reading time
How the visual perception of a TV spot varies according to what precedes it
The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.
3' reading time
Qualitative research
TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.
2' reading time
In our mental processes, do the real reasons for a choice coincide with what we tell ourselves after making it, or do they depend more on unconscious, even if irrational, motivations?
Brand perception, advertising messages, bias of social desirability. In mental processes the choices come from unconscious motivations.
3' reading time
Events and nightlife in the scenario of social distancing: restart by listening
Social distancing will be the challenge for the night entertainment sectors. Reconnect supply and market, for valuable experiences.
3' reading time
The research work of TSW in the field of applied science recognized with a scientific publication. It is the third time in three years
A team of researchers has developed a tool in TSW to measure the effectiveness of brand image communication.
1' reading time
What is the ‘framing effect’ and how it affects people’s behavior
Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.
2' reading time
What is user experience?
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
27' reading time
What is neuromarketing?
Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
18' reading time
Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
3' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
We enhance experiences by listening: the TSW approach
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.
2' reading time
The #IliadRevolution with the Kahneman lenses
What is there behind Iliad success? What kind of maketing and communication strategy did Iliad use to come closer to potential customers?
5' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing