Research into Experiences

Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.

How the instrumentation for face reading detects information, to read the emotions of the wearer of the mask and improve the UX.

Our project together with the University of Padua to evolve BARTT and measure the brand associations to design better experiences.

Every day everything we choose is influenced by cognitive biases: it is essential to take them into account to design better experiences. Here's how we do it.

Research to verify the level of stress generated by wearing the anti-Covid-19 mask. What happened to the test participants.

Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.

How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?

We are so overexposed to media content that we are almost immune to it. A good communication strategy passes through neuroscience.

The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.

TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.

Brand perception, advertising messages, bias of social desirability. In mental processes the choices come from unconscious motivations.

Social distancing will be the challenge for the night entertainment sectors. Reconnect supply and market, for valuable experiences.

A team of researchers has developed a tool in TSW to measure the effectiveness of brand image communication.

Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.

User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?

Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.