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Journal of Experiences

Research into Experiences

The section shows the exploration contexts and methodological input from various applied disciplines.
in Research into Experiences
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
in Research into Experiences
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
in Research into Experiences
How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
3' reading time
in Research into Experiences
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
in Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.
2' reading time
in Research into Experiences
Moderated usability test VS unmoderated usability test: is there a difference?
Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.
2' reading time
in Research into Experiences
TSW at the Master in Business & Management of the University of Padua
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
1' reading time
in Research into Experiences
Eye tracking via webcam: is it really possible?
Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.
2' reading time
in Research into Experiences
The 5 most common cognitive biases we encounter during our experience tests
What are cognitive biases? Can we recognize them? Do they influence our work, and the perception of our product or our communication messages?
4' reading time
in Research into Experiences
How to improve a product through people’s experiences and neurosciences: TSW at the Salone del Mobile 2022
TSW shared its research on the tactile perception of materials by means of psychophysiological methods at the Salone del Mobile 2022.
1' reading time
in Research into Experiences
The delicate balance between expert analysis and usability test
We explain the relationship between expert analysis and usability test, two activities that we conduct with our research and UX design areas.
2' reading time
in Research into Experiences
Continuous research: the TSW approach to designing better experiences
Always active research laboratory where science is a tool for listening to people, to design the best experiences together with companies.
3' reading time
in Research into Experiences
Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
in Research into Experiences
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
in Research into Experiences
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
in Research into Experiences
Measuring the effectiveness of a TV commercial before airing thanks to people and neuroscience.
Collaboration between TSW and the American MediaScience in measuring the effectiveness and optimizing, through real experiences, a TV commercial before being broadcast.
3' reading time
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