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Journal of Experiences

Research into Experiences

The section shows the exploration contexts and methodological input from various applied disciplines.
in Research into Experiences
Neuromarketing, automatic processes and implicit users responses
Traditional marketing researches stop at what consumers explicitly declare about something, but actually there is much more to learn.
2' reading time
in Research into Experiences
Analysis of user behavior: eye tracking glasses and shopping experience
Thanks to Pro Glasses 2 we are able to measure user behaviour in different contexts of information and services fruition.
2' reading time
TAG: retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design
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