An effective Content Strategy starts from the knowledge of company values and objectives
Content strategy is the way in which a company communicates with its audience by responding to specific corporate business objectives.
6' reading time
Positioning and Creativity on Facebook Ads: things to know
What are the best placements, and what is the right creative on Facebook Ads, Instagram, Audience Network and Messenger? Let's find out.
3' reading time
Brand Identity Design according to TSW: an approach based on listening, Co-Design and archetypes
Correct Brand Identity Design, a complex discipline. What it is, how it is built, and the importance of Co-Design as a new approach.
4' reading time
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
Overview of use of dynamic remarketing and performances on the main digital advertising platforms, Google Ads and Facebook Ads.
5' reading time
SEO Copywriting: what is it
How to place your content on search engines? Here is a little guide to SEO Copywriting and SEO-driven writing techniques.
4' reading time
How to choose the metrics for a correct evaluation of a social media strategy
Considering the correct metrics is a fundamental step to evaluate the goodness and success of a strategy on social channels.
3' reading time
How has the relationship between people and digital devices changed, following the Coronavirus pandemic?
How has the relationship between man and technology changed since the Coronavirus pandemic, where social distancing now exists?
2' reading time
Love and human experience for human progress will give us a better world
Today, full of uncertainties, it is vital to focus on human progress, principle that will give us a better world.
1' reading time
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