#qualitative research

People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.

TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.

The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.