#qualitative research

Thanks to the reading of explicit and implicit feedback from people we aim at a qualitative and quantitative analysis that is as reliable and complete as possible.

Constructive dialogue: when client and designer meet
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.
3' reading time
TAG: qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis