Thanks to the reading of explicit and implicit feedback from people we aim at a qualitative and quantitative analysis that is as reliable and complete as possible.
At TSW's Cosmeceuticals Observatory, focus groups become a research tool for understanding needs, selection criteria, and trust signals, and for designing more relevant touchpoints and brand experiences.
A good Conversational UX doesn't just add a touchpoint: it builds a useful, reliable, and measurable service, capable of generating trust between the user, the algorithm, and the brand in generative AI contexts.
In the world of luxury, appearances aren't enough: a Bain & Company report highlights how AI is transforming the way brands are talked about, compared, and perceived.
At our event at TSW, we explored the complexity of generative responses and the new challenges for brands in AI, presenting Amplif-AI, the method developed to analyze visibility and representation in LLMs.
TSW tested Camping Ca'Savio's new digital ecosystem in Germany to assess its clarity, consistency, and ability to convey the brand's regenerative vision.
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.
Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.
Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.