#user testing

User testing is a powerful tool for detecting valuable information related to the interaction of people with interfaces and their expectations.

Face Reading: understanding emotions to satisfy their customers
From the facial expressions Ekman and Friesen have outlined the basic emotions, and by reading them with Face Reading it is possible to have marketing ideas.
2' reading time
Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time
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