#user testing

The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.

Transforming a party game into a visual language experiment: 5 people, 20 words, a timer, and many interpretations. A timed drawing game as a co-creation tool to make shared meanings, ambiguities, and metaphors visible.

TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.

The impact of Google's November Core Update 2024 and the future directions of SEO to increasingly focus on effective and significant positioning.

In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.

Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

User experience testing with real estate agents and buyers/sellers, and active listening to redesign/improve people's experience on the website.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.