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Ita Eng
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Social media strategy and personal branding for impREsa
Inside a TSW project: from listening to people to strategic decisions
Words of experience. Time: respecting it to enhance the brand experience
Service Design in healthcare: designing pathways, not just services
Bottega Veneta: UX research on e-commerce across international markets
ChatGPT Ads: a new opportunity for brand experience in the AI ecosystem
Doctors with Africa CUAMM and TSW: new digital experience design
Cosmeceuticals Observatory: the value of research and focus groups
Words of experience. Trust: a dimension of customer experience
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
Discover our activities
We observe and conceive
  • Data scenarios and strategies Data analysis and strategy
  • Involvement and brand perception Psycho-physiological measurements
  • Motivations and habits Qualitative and quantitative research
  • Physical and digital ecosystems Retail analysis
We comprehend and design
  • Architectures and information flows IA design
  • Functions of products or services Service product design
  • Experience and user interface Experience and user interface
  • Graphic identity and content Visual and content design
We listen and enhance
  • Opinions and attitudes Interviews and ethnographic research
  • Satisfaction and expectations Usability test and expert analysis
  • Results and preferences CRO and A/B testand preferences
  • Performance and online behavior Digital marketing and GEO
Scientific publications Contacts Work with us Newsletter
    Home Mariangela De Marchi
Mariangela De Marchi
in Design for Experiences
Constructive dialogue: when client and designer meet
Discover our activities
We observe and conceive
  • Data scenarios and strategies Data analysis and strategy
  • Involvement and brand perception Psycho-physiological measurements
  • Motivations and habits Qualitative and quantitative research
  • Physical and digital ecosystems Retail analysis
We comprehend and design
  • Architectures and information flows IA design
  • Functions of products or services Service product design
  • Experience and user interface Experience and user interface
  • Graphic identity and content Visual and content design
We listen and enhance
  • Opinions and attitudes Interviews and ethnographic research
  • Satisfaction and expectations Usability test and expert analysis
  • Results and preferences CRO and A/B testand preferences
  • Performance and online behavior Digital marketing and GEO
The Sixth W Scientific publications Newsletter Contacts Work with us TSW manifesto
  • The Sixth W The Sixth W
    • TSW manifesto
    • With is The Sixth W
    • With people
    • Mixed methods approach
    • Within and “without” experiences
    • Listening places
    • Our history
    • Overview
  • Journal Journal
    • Laboratories of Experiences
    • Research into Experiences
    • Design for Experiences
    • Marketing with Experiences
    • Experiences in our projects
    • Overview
  • Laboratories of Experiences Laboratories of Experiences
    • Laboratories
    • Actual environments
    • Open places
    • Technologies
    • Scientific publications
    • Overview
  • Research into Experiences Research into Experiences
    • Usability and ergonomics
    • Emotional impact
    • Brand consideration
    • Overview
  • Design for Experiences Design for Experiences
    • Information architecture
    • User experience and user interface
    • Graphic and content design
    • Overview
  • Marketing with Experiences Marketing with Experiences
    • Visibility and search paths
    • Measurements and relevance
    • Content and relationships
    • Overview
  • With people’s Experiences With people’s Experiences
    • Data analysis and strategy
    • Psycho-physiological measurements
    • Qualitative and quantitative research
    • Retail analysis
    • IA design
    • Service product design
    • UX and UI
    • Visual and content design
    • Interviews and ethnographic research
    • Usability test and expert analysis
    • CRO and A/B Test
    • Digital Marketing
    • Overview

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Ita Eng
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