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How listening to people changed the rules of Twitter (or X)
Words matter, but it's the tone of voice that creates authentic…
Creating lasting connections with Emotional Design
The importance of brand association and listening in design
TV commercials and analysis of psychophysiological responses
The role of listening in the development of a Minimum Viable…
Instagram launches Threads, the new social network
Rapid prototyping: a tool to engage people
Visual perception in co-design: an approach based on listening
Mouseflow, usability tests and the importance of listening to people
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in Design for Experiences
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  • Architectures and information flows IA design
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We listen and enhance
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The Sixth W Scientific publications Contacts Work with us
  • The Sixth W The Sixth W
    • TSW manifesto
    • With is The Sixth W
    • With people
    • Mixed methods approach
    • Within and “without” experiences
    • Listening places
    • Our history
    • Overview
  • Journal Journal
    • Laboratories of Experiences
    • Research into Experiences
    • Design for Experiences
    • Marketing with Experiences
    • Experiences in our projects
    • Overview
  • Laboratories of Experiences Laboratories of Experiences
    • Laboratories
    • Actual environments
    • Open places
    • Tecnologies
    • Scientific publications
    • Overview
  • Research into Experiences Research into Experiences
    • Usability and ergonomics
    • Emotional impact
    • Brand consideration
    • Overview
  • Design for Experiences Design for Experiences
    • Information architecture
    • User experience and user interface
    • Graphic and content design
    • Overview
  • Marketing with Experiences Marketing with Experiences
    • Visibility and search paths
    • Measurements and relevance
    • Content and relationships
    • Overview
  • With people’s Experiences With people’s Experiences
    • Data analysis and strategy
    • Psycho-physiological measurements
    • Qualitative and quantitative research
    • Retail analysis
    • IA design
    • Service product design
    • UX and UI
    • Visual and content design
    • Interviews and ethnographic research
    • Usability test and expert analysis
    • CRO and A/B Test
    • Digital Marketing
    • Overview

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